AWESOME
good:
Last year, we called out Weapons of Mass Creation, which founder Jeff Finley calls a “punk-rock-DIY version of SXSW,” for not incorporating enough rock-star women designers. So we were thrilled when Finley sent us the lineup for this year’s festival, which will feature a much-improved gender ratio—about a third of the speakers are women, compared to four of 23 last year. That’s still not parity, but the improvement is notable, and we hope the upward trajectory to continue next year. The speaker roster has grown more racially diverse, too, though there’s plenty of room to grow on that front.
The story of how WMC made itself less of a bro fest, plus an exclusive sneak peek at the lineup and special discount for our readers, all at GOOD.is.
epitome of epic
Spring Break 2012!
A short recap of our recent trip to the Bay Area. Thanks so much to all the designers who hosted us!
Here are the companies we visited:
AIGA SF
Astro Studios
Bespoke Innovations Inc.
Cooper
d.school
Frog
Intuit
Jessica Hische & Erik Marinovich
Manual Creative
Meta Design
Momentum Design Lab
Morla Design
Odopod
Public Bikes
Punch Cut
Smart Design
Studio 1500
Volume Inc.
Yelp
YouTubeVideo by: Joanne Ong
Soundtrack: South Pacific - Is Tropical
good:
The Next Time You Cut Your Finger, Save a Life
Ten thousand people need bone marrow transplants each year to fight life-threatening diseases, but only half of them get one. Graham Douglas, who works at ad agency Droga5, came up with a unique solution to get more donors: Stick a sign-up kit inside a Band-Aid box. When people cut their finger and goes hunting for a Band-Aid, they can just dab some of the blood on a Q-tip-like swab, drop it in an envelope already included in the kit, and put it in the mail to the lab.




Silkscreened these bad boys this morning! I’m really stoked with how they turned out, considering I was convinced it was going to be a (beautiful) disaster.
#winning